JoAnne Reifsnyder is a seasoned nurse executive with more than 35 years of experience in clinical practice, administration, consulting, education and research. She is currently the chief nursing officer for Genesis HealthCare headquartered in Kennett Square, Pennsylvania, where she has positioned improving palliative and end-of-life care as a strategic priority for the company. Prior to this role, Dr. Reifsnyder was co-founder and partner at Ethos Consulting Group, LLC, a company focused on program development, education/training and research/evaluation to advance end-of-life care. She was formerly the director of the Hospice Program for the VNA of Greater Philadelphia and was director of patient services for Samaritan Hospice in Marlton, New Jersey. Dr. Reifsnyder has authored numerous abstracts, papers, and book chapters. She was also co-author of Nurse’s Law published in 2014 and an editor of a 2011 multi-authored text, Population Health.