The Normalization of Deviance in Health Care Delivery: Insights on Prevention, Learning, and Corrective Action From Organizational Science

Recorded On: 10/17/2018

In today’s health care climate, normalized deviation from established standards of practice is the focus of considerable research and practical intervention. It is now widely recognized that medical errors, workarounds, and adverse drug events are often caused by cultural norms and institutionalized patterns of behavior developed over time. Yet despite this recognition, most organizations encounter significant barriers to changing these normative pressures. In this webinar, change management tools and principles from the organizational sciences will be provided to help participants prevent, minimize, and correct the negative consequences of normative deviance. 

Learning Outcomes: At the conclusion of this presentation, participants will be able to:
• Diagnose problems associated with normative deviance.
• Gain exposure to contemporary change-management models.
• Understand basic intervention strategies for overcoming dysfunctional deviance.

Benjamin Dunford, PhD, MS, BS

Associate Professor

Benjamin Dunford, PhD, MS, BS, is an associate professor at the Krannert School of Management of Purdue University. He also has formal academic affiliations with Purdue’s department of psychological sciences and Regenstrief Center for Healthcare Engineering, and with the school of management at Seoul National University in South Korea. Professor Dunford is a recognized teacher at the master’s and executive levels on topics that include negotiation, organizational change, leadership, employee engagement, and conflict management. His research, which has been recognized for excellence, focuses on how management of people has an impact on organizational effectiveness, employee engagement, and safety outcomes, with a special emphasis on the health care industry. The author of more than 25 published peer reviewed journal articles, conference proceedings, and book chapters, Professor Dunford has consulted with numerous firms from a variety of industries, but most extensively in health care. 

CRNI® RUs: This session has been approved for 1 CRNI® recertification unit and meets the non INS Meeting criteria.

Contact Hours: This session has been approved for 1 contact hour

Expiration date for receipt of contact hours: October 17, 2021

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